Industrial (B2)



Urban Regeneration

Walsall Town Centre

Mixed-use and residential development opportunities development in the town centre with development partners sought. This will build on significant investment already achieved including in the Waterfront scheme and world class New Art Gallery.

Key facts

  • Walsall Town Centre Masterplan provides the vision and framework for physical change over the next 15-20 years, underpinned by the Town Centre Area Action Plan.
  • Walsall has successfully secured £32.8m funding from Future High Streets Fund and Town Deal to deliver catalytic Masterplan interventions, with urban regeneration, green transport and economic growth outputs.
  • Walsall Town Centre is located in close proximity to M6 Junction 10 which is currently subject to a £78m improvement scheme. The Town Centre also benefits from frequent bus and rail services to nearby centres and Birmingham City Centre.
  • In the last 10 years over £125m investment has been delivered in the town centre, resulting in the development of circa 38,000sqm of floorspace (retail, leisure, office, education and health), as well as 400 new homes and 160 hotel rooms.

Opportunity location

Why invest in Walsall?

Walsall is one of the metropolitan areas in the Black Country sub-region and neighbours the City of Birmingham. The M6 runs through the Borough with junctions 9 and 10 giving direct access to Walsall, whilst the M5, M42, M54 and M6 Toll are also nearby. Walsall is benefitting from significant investment in its rail infrastructure through line electrification, development of new stations and increased routes and service frequencies. With highways, local transport and rail network, the Borough has a catchment area of five million people within 45minutes reach.

Walsall has a strong industrial history focused on production. Walsall is internationally famous and retains world class excellence for its leather trade and saddles, including the manufacturing of leather goods for the Royal family. Walsall also has a strong history in many types of metalwork including chains and lock making.

The planned growth within the West Midlands conurbation means that new homes and jobs will be required within Walsall to meet demand and create the next generation of sustainable opportunities. The creation of high-quality environments in order for residents, workers, businesses and visitors to thrive is a key reason for the planned investment and commitment to sustainable change.

Insight for investors

  • Type of investment sought: Development partners, forward funding / investors and occupiers
  • Value and cost info: £300m GDV
  • Site size: 7.5 acres
  • Timescale: 2022-2026
  • Delivery timescale: Immediate
  • Planning status: Walsall Town Centre Area Action Plan (adopted 2019)
Primary promoter

Walsall Council