Queens Theatre - Stoke-on-Trent

Leisure

Office/Commercial

Residential

Retail

Urban Regeneration

Stoke-on-Trent assets disposal

A number of assets owned by Stoke-on-Trent City Council have been highlighted as development opportunities and assets for disposal.

Burslem projects
Burslem, known as the ‘mother town’ due to its association with the pottery industry, hosts numerous characterful historic properties within its town centre, all with exciting redevelopment potential. The town has benefitted from past investment in its built heritage and, in recent years, there has been significant new residential development, including the Royal Doulton factory site, which creates additional footfall for the town centre.

  • The Wedgewood Institute
    • The building is suitable for a variety of uses subject to planning. Work is underway on safeguarding the building with a specification of works and identification of funding to carry out the works to make the building secure and watertight.
  • Queens Theatre
    • A feasibility study for the property has recently been completed which recommends the building’s use as a multi-purpose space (potentially for large-scale weddings) and the adjacent Princes Hall as multi-use, or even residential apartments
  • Burslem Indoor Market
    • A business case has been commissioned for a preferred option with consideration as a food hall/market or flexible events space with opportunity for investors, developers and future operators

Housing sites
The City Council has entered into a partnership with Homes England to focus on moving forward 15 Council-owned sites. The partnership is designed to maximise the benefits of delivering these specifically chosen strategic sites, not only in relation to delivering good-quality homes for sale and rent, but also having a positive impact on the economy and community wellbeing, ultimately attracting inward investment to the area. Homes England brings expertise, knowledge and funding that will be used to unlock potential barriers to development and mitigate the risks involved.

  • Bucknall New Road
    • The Bucknall New Road housing estate is located in a prominent city centre location adjacent to the Etruscan Square site. The site provides an excellent opportunity to deliver a larger development package.
  • Pyenest Street
    • This site, totalling 2.16 hectares, has the ability to offer much-needed improvement to the area along with capitalising on the canal’s rich history and creating an aspirational housing development for the local community
  • North Shelton
    • The current North Shelton opportunity area measures 1.28 hectares and is located immediately to the south of Hanley city centre on a key strategic link between the railway station, University Quarter and city centre
  • Former Mitchell High School – disposal
    • A vacant former high school site in an established residential area on the eastern fringe of Stoke-on-Trent. The 21.87-hectare land includes the former school playing fields, sports pitches, grassland and hardstanding, as well as a farm and arable land.
  • Former Berry Hill High School – disposal
    • A vacant former high school site (7.9 hectares) which includes the former school playing fields, sports pitches, grassland and hardstanding
  • Booth Street – direct delivery
    • The site is located less than 0.5 miles from Stoke town centre and all local amenities. New homes in this location will stimulate business in the town centre, as well as more widely in the area. This prominent 2.2-hectare site is divided into three parcels with a potential fourth which could be acquired.
  • Wellfield Road – direct delivery
    • A 2.2 hectare site, which formerly housed the Brookhouse Green Primary School. The Council is looking to bring forward this brownfield site for housing development, with plans for 117 new affordable homes. The sloping topography and existing highway infrastructure lends itself to a split development.
  • Additional x5 sites required delivery partner
    • Doris Robinson Court
    • Lady Bennett Court
    • New House Court
    • Union Court
    • Lily Gertrude Court

Key facts

  • Various development opportunities available
  • Largely residential-led developments but possible alternative uses subject to planning
  • Located all around Stoke-on-Trent
Queens Theatre - Stoke-on-Trent
Wedgwood Institute - Stoke-on-Trent
Bucknall New Road - Stoke-on-Trent

Opportunity location

Why invest in Stoke-on-Trent?

Stoke-on-Trent is an ambitious city with big plans and through partnership, we drive economic and inclusive growth across the city.

It is a place uniquely defined by its ceramic heritage and expertise, and one that’s harnessing the very same entrepreneurial spirit to transition fast and re-emerge as one of the UK’s biggest growth centres.

Key reasons to invest:

  • 2nd fastest growing economy for post-recession job creation
  • House prices increased 5.3% in Dec 2020-June 2022, compared to England average at 2.9%
  • Highest GVA growth per head at 21% in 2016-2020
  • £485m capital investment programme for next 5 years

Ground breaking partnership with Homes England to build 3000 new homes + £400m GVA

The same location benefits that attracted Michelin in 1926 are once again bringing international businesses to Stoke-on-Trent and Staffordshire. Jaguar Land Rover, Amazon and Molson-Coors are just some of the names investing millions of pounds and creating thousands of jobs here.

The same location benefits that attracted Michelin in 1926 are once again bringing international businesses to Stoke-on-Trent and Staffordshire. Jaguar Land Rover, Amazon and Molson-Coors are just some of the names investing millions of pounds and creating thousands of jobs here.

Insight for investors

  • Type of investment sought: Investment, development partners, acquisitions, delivery partners
  • Target investor(s): Residential, leisure, mixed-use
  • Value: Various
  • Site size: Various, please contact Stoke-on-Trent City Council below
  • Timescale: Various
  • Delivery timescale: Various
  • Planning status: Various, subject to individual planning
Wellfield Road - Stoke-on-Trent
Primary promoter

Invest Stoke-on-Trent