Urban Regeneration

Shrewsbury Riverside

The former Riverside & Pride Hill Shopping Centres, associated multi-storey car park, bus station and surrounding area provides a 4 hectare regeneration opportunity with an enviable waterfront setting.

A recent government-funded Levelling Up investment will expediate advanced demolition and site remediation resulting in the first commercial development plots being available from April 2025.

A detailed delivery strategy will identify mechanisms to bring the programme forward at pace, including options for partnerships and joint ventures.

The proposed masterplan outlines a vision for a new neighbourhood delivered through a residential-led development, with high quality public realm and architecture in a vibrant river side setting. This is part of a town wide approach to growth across six character areas in the town centre identified by the Shrewsbury Big Town Plan vision. With the potential of 41,000m2 of flexible development complemented by up to 260 residential units and 450 car parking spaces.

Shrewsbury Riverside will be a vibrant mixed-use destination offering a liveable and distinctive quarter for life to flourish in the town. It will significantly enhance the town, creating a unique destination in an historic setting, built to a high standard and a centre piece of Shrewsbury’s economic and residential growth. Pedestrian-led, highly liveable with the river front being the focus of activity.

Key facts

  • A 10 -acre brownfield, regeneration site in the heart of Shrewsbury town centre.
  • River-edge development site, in Shropshire’s county town in the loop of the River Severn.
  • A key development quarter of the Shrewsbury Big Town Plan
  • A detailed delivery strategy will identify mechanisms to bring the programme forward at pace, including options for partnerships and joint ventures.

Opportunity location

Why Invest In Shropshire?

Exciting investment opportunities exist in Shropshire, a well-positioned location right in the geographical centre of the UK, and within easy reach of the markets of the West Midlands, the North, Mid-Wales and into Ireland.

The ability to tailor requirements to suit sector and business needs, both now and in the future, has created what can be best described as a mosaic approach to development. One size definitely does not fit all in Shropshire; it’s far too independent thinking for that – this is the birthplace of Charles Darwin after all!

What works in the county town or one market town is not necessarily mimicked in the next, resulting in key employment areas of Shrewsbury (the county town), Oswestry, Whitchurch, Market Drayton, Bridgnorth, Shifnal and Ludlow providing a truly interesting and varied place to live, work and invest. This approach is boosting an already established high quality independent retail, pub, restaurant and leisure offer that provides unique experiences often found in city-living locations.

An increase in the hospitality, tourism and leisure market, alongside growth in creative and knowledge sectors is evidence of a growing number of business owners, creatives and entrepreneurs attracted to town and more rural living. Many no longer feel the need to be city-based making our towns beacons for those wanting a high quality of life for them, their families and their businesses.

Insight for investors

• Type of Investment Sought: Future delivery and investment
• Value and cost info: £350m + GDV
• Site Size: 10 acres (4 hectares)
• Jobs: 1,900 new jobs
• Timescale: 2022-2033
• Delivery Timescale: 5+ years
• Planning Status: Outline planning submitted in 2023

Primary promoter

Shropshire Council