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Urban Regeneration
Rugby Town Centre
Delivering a thriving and attractive town centre with a mix of new retail, commercial, leisure and residential uses within new public realm.
The Council has ambitions to deliver change across a variety of sites to transform the town centre. The creation of a new cultural quarter to support the art and music scene will attract more visitors to the town. New public realm will further improve the attractiveness of the town and celebrate the historic core. A Delivery Plan to be completed in the summer will ensure that there is a deliverable plan to bring about this change.
The regeneration of Rugby Central Shopping Centre, a 2 hectare site in the centre of the town which will provide transformational opportunities for a new mixed used development. Phase 1 of the redevelopment already has planning permission.
The prospect to work in partnership with the council, including joint ventures to secure the delivery of a number of attractive investment opportunities, in support of the Council’s long-term vision for the town centre.
Rugby is located at the heart of the transport ‘Golden Triangle’ and on the West Coast mainline, and has a heritage steeped in engineering and technological advancement. It’s home to Ansty Technology Park, an advanced manufacturing hub for the automotive industry and other new technologies. It is also on located within easy reach of two major universities.



Opportunity location
Why invest in Coventry and Warwickshire?
Talent, creativity, connectivity and culture are driving local development across Coventry and Warwickshire – a dynamic region in the UK Midlands.
With a 1,000-year history, we are looking to the future with local development being driven by cutting-edge technology.
Engineering and design expertise, combined with state-of-the-art research, led by the area’s two internationally respected universities, has seen it emerge as a forerunner in the development of the next generation of EV and connected autonomous vehicles. Key developments include plans for a new 530,000m²+ Greenpower Park to include the West Midlands Gigafactory; 37ha of employment land for manufacturing south of MIRA Technology Park; and the UK Battery Industrialisation Centre; a £130m strategic investment in the UK battery supply chain.
Culture and creativity are also proving a strong catalyst for investment. Coventry as the UK City of Culture in 2021 and 2022 has seen a national cultural focus on the city and the visitor economy and the region played a leading role in the 2022 Commonwealth Games.
Coventry and Warwickshire is also home to one of the largest video game development clusters in the UK, employing over 3,000 people, anchored around Leamington Spa, which equates to over 10% of the UK workforce located here and will form a key part of the new Leamington Creative Quarter project.
Insight for investors
- Type of investment sought: Range including joint venture, direct development or other forms of co-investment
- Value: £100m+ GDV
- Site size: Various
- Timescale: Immediate and ongoing
- Planning status: Phase 1 of Rugby Central has planning consent, Public Realm Masterplan, Development Briefs for Rugby Central and Cultural Quarter, Delivery Plan to be completed by Summer 2025
