Rugby Town Centre visual




Urban Regeneration

Rugby Town Centre

A mixed-use redevelopment within one of the fastest growing authorities in the UK and located in the heart of the midlands ‘Golden Triangle’. A re-imagining of the
town centre to ensure it remains at the heart of the borough.

Rugby Borough Council is seeking a range of investment opportunities including development partners, forward funding and occupiers in new office, retail, leisure, residential and mixed-use town centre developments. The prospect to work in partnership with the Council and other agencies is being developed to secure the delivery of a number of attractive investment opportunities in support of the Council’s long-term vision for the town centre. This will build on the significant investment that the Council has created in relation to the strategy and its associated projects.

Rugby Town Centre visual

Opportunity location

Why invest in Coventry & Warwickshire?

Talent, creativity, connectivity and culture are driving local development across Coventry & Warwickshire – a dynamic region in the UK Midlands.
With a 1,000-year history, we are looking to the future with local development being driven by cutting-edge technology.

Engineering and design expertise, combined with state-of-the-art research, led by the area’s two internationally respected universities, has seen it emerge as a forerunner in the development of the next generation of EV and connected autonomous vehicles. Key developments include, plans for a new 500,000sqm+ West Midlands battery ‘gigafactory’ , 37ha of employment land for manufacturing south of MIRA Technology Park and the UK Battery Industrialisation Centre (a £130m strategic investment in the UK battery supply chain).

Culture and creativity are also proving a strong catalyst for investment. Coventry as the UK City of Culture in 2021and 2022 has seen a national cultural focus on the city and the visitor economy and later this year the region will play a leading role in the 2022 Commonwealth Games.

Coventry & Warwickshire is also home to one of the largest video game development clusters in the UK, employing over 3,000 people, anchored around Leamington Spa which equates to over 10 % of the UK workforce located here and will form a key part of the new Leamington Creative Quarter project.

Insight for investors

  • Type of Investment Sought: Development partners, forward funding and occupiers
  • Value and cost info: £300m
  • Timescale: 2022 – 2035
  • Planning Status: Rugby Town Centre Regeneration Strategy adopted December 2022
Primary promoter

Rugby Borough Council