Etruscan-Square - Residential

Leisure

Office/Commercial

Residential

Retail

Urban Regeneration

Etruscan Square

One of the Midlands’ largest cleared city centre regeneration sites offering 7.12 acres of exceptional development opportunity

Once the site of the old bus station and former East-West Precinct, Etruscan Square is ideally situated south-east of Stoke-on-Trent’s principal retail centre and next to Hanley Bus Station.

The site development is supported by £20m Levelling Up funding and the council has been identifying how it can best serve its local community and the vitality of the city centre.

As a residential-led development, it will be catalytic in reinvigorating the city centre, supporting existing businesses and attracting new ones. Residents will be within easy reach of Smithfield business quarter and cultural attractions including the Regent Theatre and Potteries Museum and Art Gallery (PMAG), which is undergoing a revisioning exercise.

Planning approval has been secured for phase 1 and outline planning for phase 2 with scope for 300 new apartments in total. Options for further phases are being considered including leisure and entertainment uses. Site remediation is due to start in Summer 2024.

The city council is interested in securing a development partner for Etruscan Square and a package of other key housing sites across the city. The opportunity is being secured through the Pagabo framework and is open for expressions of interest.

Key facts

  • Opportunity for a development partner for Etruscan Square and a package of other key housing sites across the city
  • Supported by £20m of Levelling Up Funding
  • Focused delivery programme through partnership with Homes England
  • A catalytic residential-led development in the city centre of Stoke-on-Trent delivering up to c300 apartments
  • Residents will be within easy reach of Smithfield business quarter and cultural attractions including the Regent Theatre and Potteries Museum and Art Gallery (PMAG), which is undergoing a revisioning exercise
Etruscan Square -Residential
Etruscan Square
Etruscan-Square - Residential

Opportunity location

Why invest in Stoke-on-Trent?

Stoke-on-Trent is an ambitious city with big plans and through partnership, we drive economic and inclusive growth across the city.

It is a place uniquely defined by its ceramic heritage and expertise, and one that’s harnessing the very same entrepreneurial spirit to transition fast and re-emerge as one of the UK’s biggest growth centres.  Key reasons to invest:

  • Ranked 2nd fastest growing economy for post-recession job creation
  • Between Dec 2020 to June 2022 house prices increased 5.3%, with England at 2.9%
  • 2016-2020, highest GVA growth per head at 21%
  • £485m capital investment programme for next 5 years

Ground breaking partnership with Homes England to build 3000 new homes + £400m GVA

Insight for investors

  • Type of Investment Sought: Private investment, joint venture, developer partnership
  • Target Investors: Urban residential and venue/arena developers/investors
  • Value: £179m GDV
  • Site Size: 2.9 hectares (7.12 acres)
  • Timescale: Immediate
    • Site remediation completion due Autumn 2024
  • Delivery Timescale: 1-5 years
  • Planning Status: Full planning permission for phase 1 with outline planning permission for phase 2
Etruscan Square -Residential
Primary promoter

Invest Stoke-on-Trent