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Urban Regeneration

Etruscan Square

A priority strategic city centre regeneration project with £20m Levelling Up funding secured and is designated as a Homes England Partnership site.

A 7.12 acre council owned site, located south-east of Stoke-on-Trent’s prinicpal shopping area and adjacent to the main bus station, this is a prime investment and development opportunity. The vision is stunning – a leisure led mixed -use development – it will be catalytic in reinvigorating and bringing viability back to the City Centre as well as attracting new businesses to the high street.

Significantly, it complements the cultural investment made with the opening of the magnificent Spitfire Gallery in September 2021 and the continuous regeneration of Smithfield into a thriving business quarter, which are both within close proximity to Etruscan Square. Essential site demolition and initial remediation works are well underway, and planning applications for Etruscan Square Phase 1 (including significant infrastructure and new housing proposals) were submitted in December 2022. This is a landmark scheme, which has already secured £20m of Levelling Up funding and the City Council is inviting interest from developers specialising in high quality urban residential and venue/arena opportunities to transform one of the Midlands’ largest cleared city centre brownfield sites.

Key facts

Development Mix:
• 285 residential units (in two phases)
• A multi-storey car park – 701 spaces
• 2,600 seating or 3,600 standing flexible space arena
• 82,000 sq ft of commercial space (in two phases)
• 138 bedrooms 3* hotel

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Opportunity location

Why invest in Stoke-on-Trent?

Stoke-on-Trent is an ambitious city with big plans and through partnership, we drive economic and inclusive growth across the city.

It is a place uniquely defined by its ceramic heritage and expertise, and one that’s harnessing the very same entrepreneurial spirit to transition fast and re-emerge as one of the UK’s biggest growth centres.  Key reasons to invest:

  • Ranked 2nd fastest growing economy for post-recession job creation
  • Between Dec 2020 to June 2022 house prices increased 5.3%, with England at 2.9%
  • 2016-2020, highest GVA growth per head at 21%
  • £485m capital investment programme for next 5 years

Ground breaking partnership with Homes England to build 3000 new homes + £400m GVA

Insight for investors

• Type of Investment Sought: Private investment, joint venture, developer partnership
• Target Investors: Urban residential and venue/arena developers/investors
• Value and cost info: £179m GDV (£98.8m GDC)
• Site Size: 7.12 acres
• Timescale: Planning approval – May 2022; Phase 1 August 2022 – October 2023: MSCP and infrastructure; Phase 2 August 2022 – April 2024: 10-storey residential block with 136 flats for private rent; Phase 3 August 2023 – August 2025: Multi-use arena
• Delivery Timescale: 1-5 years
• Planning Status: Hybrid planning to be determined in May 2023

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Primary promoter

Invest Stoke-on-Trent