Etruscan Square

The City Council have recently appointed GenR8/Kajima as its long term development partner, whose initial focus will be on the delivery of the Etruscan Square site, one of the Midlands’ largest cleared city centre regeneration sites.

Once the site of the old bus station and former East-West Precinct, Etruscan Square is situated south-east of Stoke-on-Trent’s principal retail centre and next to Hanley Bus Station.

The site development is supported by Levelling Up Funding and the Council has been identifying how it can best serve its local community and the vitality of the city centre.

As a residential-led development, it will be catalytic in reinvigorating the city centre, supporting existing businesses and attracting new ones. Residents will be within easy reach of Smithfield business quarter, and cultural attractions including the Regent Theatre and Potteries Museum and Art Gallery (PMAG), which is undergoing a revisioning exercise.

Why invest in Stoke-on-Trent?

Stoke-on-Trent is an ambitious city with big plans and, through partnership, we drive economic and inclusive growth across the city.

It is a place uniquely defined by its ceramic heritage and expertise, and one that’s harnessing the very same entrepreneurial spirit to transition fast and re-emerge as one of the UK’s biggest growth centres.

Key reasons to invest:

• Ranked second-fastest-growing economy for post-recession job creation
• Between Dec 2020 to June 2022, house prices increased 5.3%, with England at 2.9%
• 2016-2020, highest GVA growth per head at 21%
• £485m capital investment programme for next 5 years
• Ground-breaking partnership with Homes England to build 3000 new homes, +£400m GVA