Chatterley Whitfield Vision CGI

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Chatterley Whitfield

Chatterley Whitfield provides a unique opportunity for ‘black to green’ development and the potential for a large state of the art ‘Eco Park’. This could be an internationally significant development; one that will host geothermal, solar, wind generation along with a major battery storage facility.

Stoke-on-Trent City Council are working towards a preferred energy scenario for the city council that includes a high level of energy self-sufficiency from low carbon sources. The council’s new energy strategy contains
proposals for planned investments over two, five and 10 year periods to significantly increase its capacity to generate and supply local commercially useful decarbonised energy and secure strategic partnership for delivery.

The former, disused colliery site, on the outskirts of Chell and Ball Green in Stoke-on-Trent, is owned and managed by the council and comprises of 10.5 hectares of former mining buildings and structures within a wider setting of the 50 hectare country park. By building on previous investment, the next phases of investment
would look to simultaneously safeguard its outstanding heritage and deliver a unique sustainable energy facility, exploiting the economic, social and energy potential of the site.

A new vision has been imagined for the site. The Vision, implemented as a 10-year Development Plan, will deliver
significant long-lasting and much-needed benefits, including:

  • Creating a viable and sustainable future for Chatterley Whitfield, building on its history, sense of place and industrial past
  • Creating an exemplary zero carbon development, realising a combination of reuse and new build opportunities to provide a place to work, learn, live and visit
  • Development of new training, skills and employment opportunities, particularly in green industries
  • Becoming a centre for research into energy technologies

Key facts

  • New vision imagined for the site within a 10-year development plan
  • Loacted on the outskirts of Chell and Ball Green
  • The 10.5 hectares brownfield site sits within a 50 hectare country park and has over 30 historic buildings
  • Opportunity to take the site from ‘black to green’ utilising the former collery site and realising a combination of reuse and new build opportunities to provide a place to work, learn, live and visit
  • Opportunity to develop new training, skills and employment opportunities, particularly in green industries becoming a centre for research into energy technologies
Chatterley Whitfield Vision CGI
Chatterley Whitfield Vision
Chatterley Whitfield Vision

Opportunity location

Why invest in Stoke-on-Trent?

Stoke-on-Trent is an ambitious city with big plans and through partnership, we drive economic and inclusive growth across the city.

It is a place uniquely defined by its ceramic heritage and expertise, and one that’s harnessing the very same entrepreneurial spirit to transition fast and re-emerge as one of the UK’s biggest growth centres.  Key reasons to invest:

  • Ranked 2nd fastest growing economy for post-recession job creation
  • Between Dec 2020 to June 2022 house prices increased 5.3%, with England at 2.9%
  • 2016-2020, highest GVA growth per head at 21%
  • £485m capital investment programme for next 5 years

Ground breaking partnership with Homes England to build 3000 new homes + £400m GVA

The same location benefits that attracted Michelin in 1926 are once again bringing international businesses to Stoke-on-Trent and Staffordshire. Jaguar Land Rover, Amazon and Molson-Coors are just some of the names investing millions of pounds and creating thousands of jobs here.

The same location benefits that attracted Michelin in 1926 are once again bringing international businesses to Stoke-on-Trent and Staffordshire. Jaguar Land Rover, Amazon and Molson-Coors are just some of the names investing millions of pounds and creating thousands of jobs here.

Insight for investors

  • Type of Investment Sought: Investment, Occupiers, Creative businesses
  • Value and cost info: GDC £58m
  • Site Size: 0.3 hectares (1.24 acres)
  • Timescale: 2022-2025
  • Delivery Timescale: 1-3 years
    • Completion in March 2025
  • Planning Status: Fully approved with full construction underway
Chatterley Whitfield Vision CGI
Primary promotor

Invest Stoke-on-Trent