Ceramic Valley Enterprise Zone – Chatterley Park West

A perfectly-located employment site which will drive economic growth in Staffordshire and Stoke-on-Trent, reinforcing the area’s reputation as a logistics hub and a centre of manufacturing excellence.

Description 

Chatterley Park offers high-quality employment space on a strategic site adjacent to the A500. Forming part of the Ceramic Valley Enterprise Zone, the site will be available for end-users and occupiers from the end of 2025, can accommodate requirements of over 500,000 square feet, and offers unrestricted building height. 

Chatterley Park is one of the largest employment sites in Staffordshire and is being developed by Harworth in partnership with Newcastle-under-Lyme Borough Council and Staffordshire County Council. 

It sits next to the A500, offering swift access to the M6 at Junction 16 and the A50 for east-to-west links, and forms part of the wider Ceramic Valley Enterprise Zone. 

Opportunity 

Following a substantial earthworks and site servicing programme, development plots will be available from spring 2025 for end-user requirements ranging from 25,000 to 518,000 square feet. The site is unique in offering unrestricted building heights across its full extent, making it suitable for a wide range of end-users. With a target of BREEAM ‘Excellent’ certification and Energy Efficiency ‘A’ rating, the site will maximise opportunities for net-zero carbon in operation. 

Scale  

43 hectares site, which can accommodate up to 1.2 million square feet of employment uses. Harworth Group are investing more than £80m into the project, which is also benefitting from gap funding from the Kidsgrove Town Deal, Get Building Fund and from Staffordshire County Council. The site is expected to create around 1,700 jobs when fully occupied and contribute around £67 million of GVA per annum to the local economy. 

Key facts

• Planning status:
  • Masterplan produced
  • Outline planning permission for B1, B2, B8 uses
  • Reserved matters planning for initial 76,000 ft² building
  • Further reserved matters planning for other plots being sought throughout 2025
• Sectors – Residential, office, leisure,  logistics and industrial 

Why invest in Stoke-on-Trent?

Stoke-on-Trent is an ambitious city with big plans and, through partnership, we drive economic and inclusive growth across the city.

It is a place uniquely defined by its industrial and technological heritage, and, today, through its business base engaged in digital services and e-commerce –  harnessing the very same entrepreneurial spirit to transition fast and re-emerge as one of the UK’s biggest growth centres.

Key reasons to invest:

• Ranked second-fastest-growing economy for post-recession job creation
• Between Dec 2020 to June 2022, house prices increased 5.3%, with England at 2.9%
• 2016-2020, highest GVA growth per head at 21%
• £485m capital investment programme for next 5 years
• Ground-breaking partnership with Homes England to build 3000 new homes + £400m GVA
• Digital transformation supported by the University of Staffordshire, with its 3000-student-strong Digital School, and by Keele University, with their Digital Society Institute researching into AI transformation and application. Also the supply of low-carbon heat as from the mine water heat opportunity. Electrical grid indicated headroom of 150MW, with future enhancement to 230MW to support AI data centre(s) and eco-park development.
• The same location benefits that attracted Michelin in 1926 are, once again, bringing international businesses to Stoke-on-Trent and Staffordshire. Jaguar Land Rover, Amazon and Molson-Coors are just some of the names investing millions of pounds and creating thousands of jobs here.

Insights for investors

• Target investor(s): Advanced manufacturing, logistics, advanced ceramics
• Site size: 43 Ha with 25,000 ft² up to 518,000 ft² for buildings
• Jobs: 1,800+
• Timescale: 2026-2027
• Planning status: Reserved planning matters proceeding